Mortgage Telemarketing

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Excerpt: Mortgage telemarketing can be useful when a broker has the right leads and the means to follow up on this with expediency.  It is one of the most cost effective methods of marketing and if done properly can maximize revenues with a good return of investment.  However, the call is the middle of the campaign.  The actual marketing must include proper planning, organizing and controlling before the call is even made.  Only then can clients be acquired and retained. There are several aspects that will lead to a successful mortgage telemarketing campaign.  This includes appointment setting, email collection, lead generation and…